HSI & LAV hot-air-balloon fur-free stunt over Max Mara's HQ
Merlin ID: 635804
Caption
"Max Mara GO FUR-FREE!” is the message launched by the animal protection groups Humane Society International and LAV, along with all members of the Fur Free Alliance, to the Italian fashion house Max Mara, with a spectacular hot air balloon flying over the fashion group's headquarters in Reggio Emilia. This balloon stunt is part of the activities of the global campaign #FurFreeMaxMara, launched by the 50+ members of the Fur Free Alliance, during the March 2024 fashion month.
Credit
Giacomo Giorgi, Andrea Morabito, Alessio Morabito/HSI & LAV
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